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This Privacy Notice for California Residents supplements the
information contained in our Privacy Policy and applies solely to all
visitors, users, and others who reside in the State of California from
whom we collect Personal Information.
The chart below outlines the categories of Personal Information (as
defined by the CCPA) that we have collected and/or disclosed for a
business purpose in the preceding twelve months. The examples of
Personal Information provided for each category are taken from the
CCPA and are included to help you understand what the categories mean.
The examples are not meant to indicate what we actually collect or
disclose, and more information about our specific practices can be
found in our Privacy Policy.
Examples: Name, alias, postal address, unique personal identifier, online identifier, internet protocol address, email address, account name, social security number, driver's license number, passport number, or other similar identifiers
Examples: Name, signature, social security number, physical characteristics or description, address, telephone number, passport number, driver's license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information.
Examples: Race or color, ancestry or national origin, religion or creed, age (over 40), mental or physical disability, sex (including gender and pregnancy, childbirth, breastfeeding or related medical conditions), sexual orientation, gender identity or expression, medical condition, genetic information, marital status, military and veteran status.
Examples: Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.
Examples: Physiological, biological, or behavioral characteristics, including DNA, that can be used, singly or in combination with each other or with other identifying data, to establish individual identity, such as imagery of the iris, retina, fingerprint, face, hand, palm, vein patterns, and voice recordings, from which an identifier template, such as a faceprint, a minutiae template, or a voiceprint, can be extracted, and keystroke patterns or rhythms, gait patterns or rhythms, and sleep, health, or exercise data that contain identifying information.
Examples: Browsing history, search history, and information regarding a consumer's interaction with an internet website, application or advertisement.
Example: Precise physical location.
Examples: Audio, electronic, visual, thermal, olfactory, or similar information.
Examples: Job application or resume information, past and current job history, and job performance information.
Examples: Records that are directly related to a student maintained by an educational agency or institution or by a party acting for the agency or institution.
Examples: Consumer profiles reflecting a consumer's preferences, characteristics, psychological trends, preferences, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.
The CCPA defines various business and commercial purposes for collecting, using, and disclosing Personal Information. While we collect, use, and disclose Personal Information pursuant to our Privacy Policy as a whole, we wanted to clarify that this includes Personal Information in accordance with the specific CCPA business and commercial purposes as follows:
In the preceding twelve months since this notice was last updated, we have collected Personal Information from general sources including you, your use of our services, your devices, our affiliates, our vendors, and our service providers. More specific information about Personal Information we collect is laid out in this notice and in our Privacy Policy, which we update from time to time.
As also explained in our Privacy Policy, we share your Personal Information with the following categories of CCPA third parties:
If you are a California resident, you may exercise the following
rights.
Right to Know and Access. You may submit a verifiable
request for information regarding the: (1) categories of Personal
Information collected or disclosed by us; (2) purposes for which
categories of Personal Information are collected by us; (3) categories
of sources from which we collect Personal Information; and (4)
specific pieces of Personal Information we have collected about you
during the past twelve months.
Right to Delete. Subject to certain exceptions, you
have the option to delete Personal Information about you that we have
collected from you.
Verification. Requests for access to or deletion of
Personal Information are subject to our ability to reasonably verify
your identity in light of the information requested and pursuant to
relevant CCPA requirements, limitations, and regulations.
Right to Equal Service and Price. You have the right
not to receive discriminatory treatment for the exercise of your CCPA
privacy rights, subject to certain limitations.
Shine the Light. We do not rent, sell, or share your
Personal Information with nonaffiliated companies for their direct
marketing purposes, unless we have your permission.
If you have any questions, or would like more information on our
privacy practices, please send us an electronic message through our
website, contact us by phone toll free at 866-574-4968, or communicate
by mail at:
Lucerna, LLC
11954 Narcoosee Rd.
Suite 2-163,
Orlando, FL 32832
This policy was last modified on July 23, 2021.